My client is a subsidiary of a prominent group in Mauritius established for more than 40 years. They offer tailor-made, highly quality chemical products, and services to both local and regional customers, catering to both B2B and B2C sectors.
- Strategic Planning
Develop comprehensive marketing plans aligned with the objectives and market trends. Identify opportunities for growth and expansion within the FMCG sector.
- Team Leadership
Manage and mentor a team of marketing professionals, providing guidance, support, and motivation to achieve departmental goals and individual development.
- Brand Management
Oversee brand positioning, messaging, and communication strategies to maintain brand integrity and relevance in the market. Ensure consistent brand representation across all channels.
- Market Research and Analysis
Conduct market research to identify consumer insights, trends, and competitive landscapes. Utilize data-driven insights to inform marketing strategies and decision-making processes.
- Product Development and Launch
Collaborate with cross-functional teams to develop new product concepts and bring them to market. Coordinate product launches, including packaging design, pricing strategies, and promotional campaigns.
- Digital Marketing
Drive digital marketing initiatives, including social media marketing, email campaigns, and online advertising, to engage target audiences and drive website traffic and conversions.
- Advertising and Promotion
Plan and execute advertising campaigns across various channels, including print, television, radio, and digital platforms. Evaluate campaign effectiveness and ROI to optimize future marketing efforts.
- Partnership Management
Cultivate strategic partnerships with vendors, agencies, and industry influencers to enhance brand visibility and reach. Negotiate contracts and agreements to maximize mutual benefits.
- Budget Management
Develop and manage the marketing budget, ensuring efficient allocation of resources and adherence to financial targets. Monitor expenses and provide regular reports on budget performance.
- Proven track record of success in developing and implementing marketing strategies that drive business growth.
- Strong leadership and team management skills, with the ability to inspire and motivate team members.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in market research, data analysis, and digital marketing tools.
- Strategic thinker with a creative mindset and a passion for innovation.
- Bachelor's degree in marketing, Business Administration, or related field. Master's degree would be an advantage.
- Proven experience in marketing roles, preferably within the FMCG sector
